How does Paula Jo Chitty Henry of Crêpes Paulette THRIVE
“I think that has been the key to making CP work—that laser-focus on one essential product and getting it right every time. We’ve been able to build a following because of it...”
Thrive live inspired
It is said that nothing worth having comes easy. And located right in the heart of downtown Bentonville, Paula Jo Chitty Henry and her husband, Fred Henry, are living proof of this proclaim. They’re the owners, chefs and all around backbones of the wildly successful food truck, Crêpes Paulette.
What have been some of the benefits of running your own business, being able to set your own rules?
When we first started out five years ago, food trucks were relatively new in this area. It was great because we didn’t have the constraints of a traditional restaurant, and this freedom allowed us to take risks and really figure out what worked for us; make mistakes and ultimately learn from them.
“We do things a little differently… and by noticing that, we’ve created an audience who has the same kind of energy as we do; of optimism and inquisitiveness.”
It seems like operating out of a food truck would be crazy, and one of the main themes of the THRIVE life is to live simple. With all the hustle and bustle of your company, how would you say you simplify your life?
By removing the end goal, we were able to really throw ourselves into the process and do the best we could in that moment. Since our trailer is so compact, we realized early on that we needed to concentrate primarily on our signature dish, the crêpe. This eliminated unnecessary distractions and simplified our operations, allowing us to develop and maintain consistency and quality. I think that has been the key to making CP work so far—that laser) focus on one product and getting it right every time. We’ve been able to build a following because of it.
“We are surrounded by world-class businesses, museums and dining...trying to accompany that keeps us on our toes.”
You certainly have gained a big following! Do you feel that the community aspect of Bentonville has played a role in your success?
Yes, most definitely. Bentonville is rapidly becoming a very special thing: a cosmopolitan small town. That unique mix creates an environment where new ideas are appreciated and word travels quickly. Thanks to that and a lot of hard work, we’ve been able to run with our concept and grow a vocal clientele that consequently also helps us attract the visitors that come to the area for all of its attractions.
“[We’ve been able to] take risks and really figure out what worked for us; make mistakes and ultimately learn from them.”
How Do You Thrive
There is an open, palpable desire in this community to help this area become the best that it possibly can. The opportunities are boundless, and I think we all realize that. To be a part of that is so exciting. Crêpes Paulette is surrounded by world-class businesses, museums and dining...trying to accompany that keeps us on our toes. So, I think what makes us thrive is knowing that we are looped in with so many special companies in such an exceptional place—we want to continue to prove that there is a place for us here, too.